Created for the 10th annual Crafts Fair of the Puerto Rico Tourism Company in 1996, this poster by Luis Alonso celebrates the island’s strong artisan traditions. The imagery prominently references vejigante masks, iconic symbols of Puerto Rican festival culture with roots in African, Spanish, and Taíno traditions. The lower portion featuring saints (santos de palo) reflects another pillar of traditional craftsmanship—religious wood carving.
During the 1990s, government agencies increasingly used posters to promote cultural tourism, linking Puerto Rico’s economic development to the revival of folk arts. Alonso’s bold color palette and playful yet reverent handling of folkloric symbols highlight both the diversity and the enduring vitality of Puerto Rican craftsmanship.
Created for the 10th annual Crafts Fair of the Puerto Rico Tourism Company in 1996, this poster by Luis Alonso celebrates the island’s strong artisan traditions. The imagery prominently references vejigante masks, iconic symbols of Puerto Rican festival culture with roots in African, Spanish, and Taíno traditions. The lower portion featuring saints (santos de palo) reflects another pillar of traditional craftsmanship—religious wood carving.
During the 1990s, government agencies increasingly used posters to promote cultural tourism, linking Puerto Rico’s economic development to the revival of folk arts. Alonso’s bold color palette and playful yet reverent handling of folkloric symbols highlight both the diversity and the enduring vitality of Puerto Rican craftsmanship.
!! Print is in excellent condition !!
Authenticity: Signed
Condition: 5/5
Career: Established Career Artist
Print Age: 29
Size: 25 x 36 inches
Rarity: Unnumbered
Print is shipped in flat packaging and comes with Provenance card. Free Shipping
