The Feria Dulce Sueño is tied to the Paso Fino tradition—Puerto Rico’s renowned horse-riding culture originating in the southern region, particularly Guayama. By 1990, the fair had become a major cultural and equestrian event showcasing the Paso Fino horse, a breed deeply associated with Caribbean rural identity and pride. The event celebrated local breeders, riders, artisans, and the agricultural heritage that shaped Puerto Rican life for centuries.
Alonso’s poster merges geometric modernism with the equestrian imagery of a rider and Paso Fino horse. The stylized patterns evoke Spanish-Caribbean tile designs, linking Guayama’s traditions with its historical architectural aesthetics. This blend of modern graphic elements and folkloric references reflects how 1990s Puerto Rico increasingly used contemporary design to elevate and reinterpret cultural heritage. The artwork stands as a snapshot of equestrian identity within Puerto Rican popular culture.
The Feria Dulce Sueño is tied to the Paso Fino tradition—Puerto Rico’s renowned horse-riding culture originating in the southern region, particularly Guayama. By 1990, the fair had become a major cultural and equestrian event showcasing the Paso Fino horse, a breed deeply associated with Caribbean rural identity and pride. The event celebrated local breeders, riders, artisans, and the agricultural heritage that shaped Puerto Rican life for centuries.
Alonso’s poster merges geometric modernism with the equestrian imagery of a rider and Paso Fino horse. The stylized patterns evoke Spanish-Caribbean tile designs, linking Guayama’s traditions with its historical architectural aesthetics. This blend of modern graphic elements and folkloric references reflects how 1990s Puerto Rico increasingly used contemporary design to elevate and reinterpret cultural heritage. The artwork stands as a snapshot of equestrian identity within Puerto Rican popular culture.
