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Carteles for Sale › Luis Alonso, Feria Dulce Sueño – Guayama, Puerto Rico

Luis Alonso, Feria Dulce Sueño – Guayama, Puerto Rico

$1,188.50

Feria Dulce Sueño Guayama by Luis Alonso was created for the 1990 Feria Dulce Sueño in Guayama, Puerto Rico. The poster combines equestrian imagery with a highly stylized geometric composition. At the center, the cropped body of a horse and the rider’s boot suggest movement and horsemanship, while the lower half is organized into a repeated decorative pattern that gives the design a strong rhythmic quality.

The fair’s name, “Dulce Sueño,” is presented prominently at the top, followed by Guayama and the year 1990, firmly linking the work to a specific regional celebration. Rather than illustrating the event literally, Alonso reduces the scene to a few carefully selected visual elements—the horse, rider, pattern, and shadow—creating a modern graphic interpretation of equestrian culture.

The poster reflects Puerto Rico’s long tradition of using original print design to promote local fairs, festivals, and community events. These posters often served a dual purpose: advertising the event while also creating collectible works of art that documented regional identity and popular traditions.

Luis Alonso was an important contributor to Puerto Rico’s graphic arts tradition, and this work demonstrates his ability to combine simplified forms, decorative pattern, and strong color relationships into a visually distinctive composition. Feria Dulce Sueño Guayama stands as both a record of a 1990 cultural event and an example of late-20th-century Puerto Rican poster design.

!! Print is in excellent condition !!

Authenticity: Signed
Condition: 5/5
Career: Established Artist 
Age: 36
Size: 23x35 inches
Rarity: Unnumbered

Print is shipped in flat packaging and comes with Provenance card. 

Feria Dulce Sueño Guayama by Luis Alonso was created for the 1990 Feria Dulce Sueño in Guayama, Puerto Rico. The poster combines equestrian imagery with a highly stylized geometric composition. At the center, the cropped body of a horse and the rider’s boot suggest movement and horsemanship, while the lower half is organized into a repeated decorative pattern that gives the design a strong rhythmic quality.

The fair’s name, “Dulce Sueño,” is presented prominently at the top, followed by Guayama and the year 1990, firmly linking the work to a specific regional celebration. Rather than illustrating the event literally, Alonso reduces the scene to a few carefully selected visual elements—the horse, rider, pattern, and shadow—creating a modern graphic interpretation of equestrian culture.

The poster reflects Puerto Rico’s long tradition of using original print design to promote local fairs, festivals, and community events. These posters often served a dual purpose: advertising the event while also creating collectible works of art that documented regional identity and popular traditions.

Luis Alonso was an important contributor to Puerto Rico’s graphic arts tradition, and this work demonstrates his ability to combine simplified forms, decorative pattern, and strong color relationships into a visually distinctive composition. Feria Dulce Sueño Guayama stands as both a record of a 1990 cultural event and an example of late-20th-century Puerto Rican poster design.

!! Print is in excellent condition !!

Authenticity: Signed
Condition: 5/5
Career: Established Artist 
Age: 36
Size: 23x35 inches
Rarity: Unnumbered

Print is shipped in flat packaging and comes with Provenance card. 

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