4to Festival de Bomba y Plena – Arroyo

By 1977, the festival expanded beyond Loíza, reflecting the island-wide growth of Afro-Puerto Rican pride and the rise of Bomba and Plena groups across towns. This poster shows a broader ensemble, emphasizing community participation. Hosting it in Arroyo, on the southeastern coast, underscored that Bomba was not solely a Loíza tradition but a shared Afro-Antillean heritage across Puerto Rico. The 1970s cultural movement emphasized reclaiming African identities within music, dance, and folklore — Goitia’s poster captures that nationalization of Black cultural expression.